Portfolio
Journey through my vast marketing experience. These projects showcase my expertise and are a glimpse of my illustrious career.
Brochure
Go-to-Market Product Launches
Aircraft Performance Group
The go-to-market campaign for iPreFlight Genesis PRO by Aircraft Performance Group involved developing and implementing a comprehensive strategy to introduce the product to the market. The campaign included product positioning, branding, messaging, and communication tactics.
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iPreFlight Genesis PRO Intro Video
Global DMS
As Global DMS's Director of Marketing, I developed go-to-market campaigns for residential and commercial lenders, products that won various awards in the industry. This included product positioning, branding, social media, SEO, advertising, email marketing, content marketing, and public relations. I successfully launched EVO Residential and EVO Commercial, showcasing their value to lenders. The MyEVO Alexa Skill was also promoted, enabling voice-controlled access to critical information. Through comprehensive strategies, I positioned the products, engaged audiences and established Global DMS as a trusted industry leader.
EVO Teaser Video
Websites
Before
Aircraft Performance Group
Created a new website for Aircraft Performance Group on WordPress that highlights the company's products and services and drives lead generation through SEO best practices, blogs, multimedia and new forms.
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The website was designed with a clean and modern look, featuring high-quality images and videos of the company's products and services.
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In addition, the website features a new blog section that regularly publishes informative and engaging content related to the aviation industry, such as best practices, trends and news. We also included a new careers page, about us page, team page and several new product pages.
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To drive lead generation, the website also features new forms and a chat feature that allows visitors to quickly contact the company for more information or to request a quote.
After
Global DMS
Global DMS embarked on a website transformation journey in 2016 and 2019, creating brand-new online platforms. The revamped websites for Global DMS showcase its innovative offerings and enhance its online presence.
Powered by Hubspot, the website for Global DMS was skillfully crafted to emphasize the company's exceptional products and services while strategically driving lead generation through various digital marketing techniques.
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I made the website visually captivating, featuring high-quality graphics, images, and typography that align with the brand's identity. The new websites were responsive and mobile-friendly, had fast loading speeds, strong call-to-actions (CTAs), integrated with social media, and built with search engine optimization (SEO) best practices.
Before
After
Videos
I created various videos at Aircraft Performance Group, Global DMS, an IntelliMagic that involved various activities, from conceptualization to post-production. I was responsible for designing videos from concept to completion, including creating storyboards, developing scripts, and producing animations.
IntelliMagic Intro Video
IntelliMagic Intro Video
Get Out of the Maze Video for Global DMS
Global DMS Top 5 Reasons Video
Global DMS Appraisal Management Video
Press Releases, Blogs, and Magazine Articles
As a skilled communicator, I take pride in showcasing my expertise through various mediums. View a diverse range of content I have crafted, demonstrating my ability to effectively convey information and captivate audiences.
Blog: Flight Planning Introduction
*All blogs on APG site in 2022 & 2023 written by me
*All press releases from APG in 2022 & 2023 written by me
I have created various marketing materials, including brochures, flyers, emails and advertising campaigns. I can transform your ideas into visually stunning masterpieces that leave a lasting impression and elevate your marketing efforts to the next level!
Graphic Design
I designed custom shirt graphics inspired by specific requests from various pool league teams, tailoring them to reflect the team's identity and name for league and national tournaments.
I crafted custom logos that perfectly capture the essence of the business. I worked closely the businesses to understand the vision and create a logo that reflects their unique identity.
